Privacy is Purpose


For customer relations beyond third party tracking




1. The best growth strategies are value-driven.

2. Successful communication needs to know what people care about.

3. And after 'nuclear anxiety' and 'eco anxiety', we are now also facing 'privacy anxiety'.

These articles wander at the intersection of identity theories, mental health, business models and communication strategy with a pinch of tech news and legal updates.
So here is what to know for future-proofing an online strategy, inviting and retaining long-term customer trust, and growing a business sustainably.

Sustainable E-Commerce

by: Caroline Helbing

The close ties between data protection and environmental protection

Of course, sustainability is a known topic for e-commerce companies. However, it is still treated as a "nice-to-have". Except for manufacturing companies, especially in D2C and pre-loved resellers, who have included certain environmental protection, recycling or fair trade goals in their mission statement. These companies are obliged to report transparently and expect scrutiny for "green washing".

For all other business models, sustainability measures are on the to-do list as a communication idea 'as soon as we have time'. Ignoring, that in the long term the topic of sustainability might be far more important for the company's success than the occasional bit of good PR.



Digital Lifestyle - Why companies need to talk about "Privacy Anxiety".

by: Caroline Helbing

Data privacy gets a lot of attention these days. But it needs the right kind of attention.

As a mandatory task, a legal issue,  and a - more or less annoying - admin topic -, data privacy is a regular on the management agenda. Yet, over-saturated with GDPR requirements, cookie banners and “the right to be forgotten”, it is easy to overlook that protecting customer data in the age of digitalization actually touches the core of any business who runs online channels. In fact, it can play an existential role in corporate communications and in the future-proofing the company’s business model.

We are only now beginning to take a phenomenon into account that is as disturbing as it was predictable: Privacy Anxiety.




Do you have any questions, feedback, or would you like to know more about our work?

We would love to hear from! Please get in touch and write a few lines in the form beneath.

Thaumazo Publishing
Caroline Helbing
Sondershauser Straße 103
12209 Berlin


About thaumazo

[thaumázō] –  to wonder, admire, be amazed (ancient Greek).


Who we are

Thaumazo is a publishing and communication studio with the goal of bringing high quality content to the market and advancing companies in their segment in terms of communication.


Who you are

Our clients are authors with bestseller aspirations and companies that take communication seriously at eye level.


Our Why

We like to work on value-oriented, interdisciplinary topics. Our focus is on strategy and channel-optimized storytelling - because no one can turn down a good story!


Where we come from

Founder Caroline Helbing is a communications expert and philosopher with many years of experience as Head of Product, Head of Customer Management and Content Strategist in e-commerce.

At the same time, as a journalist, author and project manager, she has launched many very different publications from traditional publishing to indie publications and self-publishing.


Where we are going

Thaumazo marries both fields: high-quality publishing products and multi-channel content creation go hand in hand today.

Because authentic communication is highly individual, Thaumazo has established a broad network of professionals and creatives since 2016. This allows us to flexibly respond to your requirements and strive for the best result in each case.... and achieve it.


Call to Action

Book a free 15-minutes Discovery Call.

Caroline is an active speaker on content marketing and e-commerce. (Contact via

She consults with businesses, individuals and non-profits as a coach and advisor. (Contact via Linkedin)


Friends & Fellowships

German Public Relations Association (DPRG)  |  GAP - German Society for Analytical Philosophy  |  Ethical Commerce Alliance  |  Token Kitchen